The truth is that every successful blogger who has carved out his own esteemed place on the Internet wouldn’t have come so far if he just used cheap marketing gimmicks. What lies at the core of a good blog is its content, as well as its ability to satisfy its visitors’ demand for credible information and fresh insights.

But remember, your content shouldn’t just please your readers — it should also entice potential visitors to go straight to your blog. After all, wouldn’t it be a shame if your best blog entries don’t reach a wider audience?

The best way to get to more people is by optimizing your posts in such a way that your blog pages will be picked up more efficiently by search engines like Google. The more you pop up in search results for your targeted keywords, the higher the chances of people accessing your work and becoming loyal readers.

The great thing about SOLOBIS.net is that it doesn’t just let you put up a free blog that helps you make money online. It also makes certain tasks — like posting new entries — easier and more hassle-free for you, especially if you’re a beginner.

Remember how our blogs are already pre-installed with the best money-making plugins that should make blogging a more enjoyable and profitable experience for you? Well, when we were choosing these plugins, we didn’t forget that posting your entries isn’t just the simple affair it seems to be; every time you put up a new blog entry, you’re giving search engines a reason to take note of your blog, and you give your visitors a reason to come back to your site.

Here are some plugins and functions that you’ll find on your SOLOBIS.net WordPress dashboard that will help you put up posts more efficiently. These plugins ensure that your blog posts promote themselves tirelessly, and, in the process, help your blog make more money for you:

1. Keyword Linking Configuration:

The keyword linking configuration tool automatically takes care of your most common keywords and anchor text, and is especially useful if you have multiple websites that you would like to create backlinks for, from your blog posts. You can also use it to link to your other blog posts to provide them with backlinks from your own posts.

However, there will be times when you don’t want the global settings to apply to a certain post of yours. Or there might be a set of keywords that you can’t put up on the global setting, but which you will have to use for a single entry.

In circumstances like this, you can still customize your hyperlinks when you compose a new entry. Once you’re in the text editor, scroll to the very bottom of the page. You should see a box like this:

Anything that you enter in this particular box will apply only to the post you’re currently composing, overriding the global settings in the main keyword configuration tool. In this case, the keywords are “caring for corn snakes”, which in turn goes to a specified URL.

2. Title:

Although this isn’t a plugin in the text editor page, this is still a point we would like to emphasize for your benefit: as much as possible, insert your targeted keywords in the title of your blog post.

Remember how the keyword for this particular entry was “caring for corn snakes”? You’ll see that the keywords have made their way to the title, as well. This improves the blog post’s chances of being picked up by search engines and being associated with that particular set of keywords.

3. Permalink:

Now let’s go to the permalink tool in the SOLOBIS.net text editor. A permalink is essentially the fixed URL that corresponds to a particular blog post of yours, so that if anyone wants to link to it, they only have to copy the permalink.

To optimize your post further, try to insert your keywords as part of your permalink. In this case, the blog entry has the permalink, “http://blog.solobis.net/caring-for-corn-snakes” (see below).

Remember, however, that each permalink has to be unique, so feel free to play with other variations of your targeted keywords when you have other posts that deal with the same topic.

4. Headspace

Whenever you post a new entry, you can put up a page title for it that may or may not be the same with your actual blog post title. There’s also a box in which you can type out the description for your blog entry.

This is useful when you want your blog title to appeal to your human readers and yet you want important keywords in it for search engine users searching for them – so HeadSpace allows you to put a different page title and description of the post which will be listed by the search engines instead of snippets from your actual post title and your actual blog post.

You can insert a maximum of 64 characters for the page title (any more and they won’t show in the search results), while the description can up to 25 words. Make the most of the space allotted to you here, and increase your chances at ranking higher in search engine results!

5. Categories:

You’re also going to have to put up your blog post with the appropriate categories. As you can see in this example, the boxes for “snakes”, “corn snakes”, and “exotic pets” are all checked.

This means that whenever your visitors click on the category for snakes, corn snakes, or exotic pets, this particular blog post will show up along with other posts of the same category.

Categorizing your posts is useful for visitors who go through your blog by looking at categories instead of chronologically.

6. Tags

The last thing you have to do before you publish your post is to tag your post with your targeted keywords that are relevant to your post. To start tagging, take a look at the right sidebar; the Tags box is sandwiched between the boxes for Publish and Categories.

Unlike Categories, your tags are more specific and serve the purpose of identifying a specific post with its appropriate keywords. In the above example, the post is tagged with the keywords, “caring for cornsnakes”. Feel free to add as many relevant tags as you can. In the above example, you can use other keywords like “corn snakes”, “exotic pets”, “snakes”, “care sheets”, etc.

Tagging helps make it easier for your visitors to find more specific posts within a category by associating your posts with keywords related to them.

In WordPress blogs, for example, a search bar is frequently found on the sidebar of a blog. If any of your visitors want to search for something within your blog and enter a keyword, WordPress will immediately match the search terms with your tags to provide results.

Don’t forget to include as many tags per post as possible. Try to imagine all the possible keywords that can be associated with your blog post, so that if one of your visitors uses your search function and enters a particular set of keywords, your blog can provide some very relevant results.

With these tools, we’re sure that you’ll have a much smoother time publishing your blog posts and optimizing them for search engines.

Remember, however, that these plugins will work for you only if you fulfill your end of the bargain. Write killer posts, prop them up with these tools, and you’ve got a knockout combination that will eventually push your blog higher up the search engine rankings AND provide tons of value to your readers. They will then tell their friends to check your blog out, or better yet, link to it directly from their own sites.